Okay, here’s the deal: Thanks to the Shane R. Monroe show “Car Talk” (found at cartalk.monroeworld.com for now), which will certainly be renamed in the future, an issue came up that I feel I need to tackle on this blog: Software piracy.
Now, I don’t condone software piracy, but the anti-piracy measures some companies take on absolutely boils my blood. All these software companies decide to blame piracy for “poor sales” when they’ve only got themselves to blame for a very large chunk of it.
Some examples of this are: “Oh, we have this fully-functional trial version, but we deliberately screwed with this one feature you really want, so if you want it fully-featured, you gotta pay up!” or (and this is rich) “Oh, we see you’re downloading our demo. Oh, and we almost forgot to tell you that you only have a few hours or days to try our program before it breaks and you must pay up to continue using it!! (insert evil maniacal laugh here)”
This is absolute insanity, and the rest of this post will be a plea for a modicum of sanity. However, I must say that I am no longer using any of Rogue Amoeba’s “fully-functional trials with one feature deliberately screwed with” that I mentioned above, thanks to Benjamin Fryxell over at macmaniapodcast.com! He gave me a free license to WireTap Studio, and I now can say with absolute certainty that I’ll be using this application IN PLACE OF Audio Hijack Pro for a nice long time to come. Thanks again Ben!
Now, back to the topic at hand. There is but one bright spot in this unstable environment, and I want to fully disclose before I go on that I recently got an iPhone 3G, so the following discussion of the App Store is probably going to be a bit biased.
Now, that being said, the App Store is the lone sane idea in operation. The idea is that Apple approves apps for the App Store, and you have to develop apps to Apple’s specifications, which I admit are vague and spotty in places, but for the most part, Apple has a remarkable track record in the App Store’s day-to-day operations.
Also, the DRM is included in every app, and all apps go to all iPhone and iPod Touch owners. This (to me) makes far more sense than playing with SecuROM or any number of other protection schemes designed to fight software piracy (and losing at it). The App Store is beautifully executed for the most part, and this is THE solution for software piracy going forward.
So, what do I want to see as a fix? Since iTunes is on both Windows AND Macintosh (in essence, it covers 99.9% of the computer market), I want to see Apple expanding the App Store to both Windows AND Mac computer software. This will help the fight against software piracy, and it will have a farther reach than Steam or any other solution for this kind of thing ever will (and I’ll bet Apple will get Valve and company on board and have Steam integrated within iTunes on both platforms, which would probably save Mac gamers a considerable amount of grief concerning certain games). Also, each application or game has a demo, just like with Xbox Live Arcade. This wouldn’t be just for games, though. It would also be for applications like iLife, iWork, and many other pieces of software. In fact, Apple could even reduce packaging for the bundled software to nothing with this solution, and come up with many more optical drive-free computers a la the MacBook Air.
So, a solution that not only helps software piracy, but appeases the idiots at Greenpeace at the same time. It’s a win-win for Apple. Beats me why they haven’t used this solution yet.